UNIVERSITY OF RAJASTHAN, JAIPUR
Master of Business Administration
(Annual Scheme)
MBA (Executive)
The Master of Business Administration (MBA) is a three-year part-time programme. The following is the list of course in MBA (Part-I Executive) MBA (Part-II Executive), MBA (Part-II Executive) and MBA (Part III EXecutive) Each paper will be of 75 marks.
First year
| S.No. | Papaer No. | Paper title | Marks |
| 1. | 101 | Economics for Managerial Decisions | 70 |
| 2. | 102 | Research Methods in Management | 70 |
| 3. | 103 | Stragic Management Accounting | 70 |
| 4. | 104 | Organizational Behavior | 70 |
| 5. | 105 | Quantitative Techniques | 70 |
| 6. | 106 | Operations & Production Management | 70 |
| 7. | 107 | Marketing Management | 70 |
| 8. | 108 | Human Resource Management | 70 |
| 9. | 109 | Financial Management | 70 |
| 10. | 110 | Organization Theory and Processes | 70 |
| 11. | 111 | Information | 70 |
| 12. | 112 | Written Analysis of Cases | 70 |
- There will be 7 questions in each questions Paper divided into four section. The candidates will be required to attempt 5 question in all selecting at lest one question from each of the section. A,B and C. one exercise/Case which is complusory will be section. Further, in question papers of Fincancial Managment, Business Research Methods, Operations and Production Management, Management Accounting and Managerial Economics at least50 percent of question will be numercial. In Quantitative Techniques paper 50 percent of questions will be numercial. In Quantitative Techiniques Paper 50 percent questions will be application base.
- Central evaluation of"Project Report" (Paper No. 208 of MBA, Part II) : The central evaluation of the above papers will be done by the Internal Examiner (Director or his/ her nominee) of the Institute/affiliated college concerned.
- Course/Paper are inter-changeable from one year to the other
- The Optional Groups (Electives) to be introduced will be announced in the beginning of Second Year. It is not necessay to introduce all the Optional Groups will be introduced, keeping in view the teaching faculty position.
- In case Paper No. 208, there will be no written examination and the awards will be made on the basis of submission of Project Report.
- Admission to the Part-II of MBA course shall be open to those who have cleared successfully at least 50% papers of the total papers offered for the MBA Part-I securing at least 36% marks in each paper and 48% in the aggregate. However each candidate will have to clear the remaining papers while studying inMBA Part-II
- The medium of instruction and examination shall be English.
- Project work shall be undertaken during the summer break following the MBA Part-I examination. The Project work shall be type written in English and shall be submitted in triplicate so as to reach the Director of the Institute ordinarily by the 15th October following the Part-I examination. the Project Report and Tour Report shall be examined after the Secoud Year Examination.
- In addition to above, the conditions of passing shall not be deemed to have been satisfied unless a student undergose practical training for at least 8 weeks in an organization under the supervision of the organization to which he has been deputed and also submits a Project Report as indicated above. The Project Report will include one chapter on the organization where he has undergone on the job practical training, After the training the candidete will be required to present orally also the Project Report in the Class seminar. Each candidate would also be required to undertake an Industrial Tour to be organized in the Part-II and submit a tour report as indicated above.
- No candidate shall be considered to have pursued a regular course of study unles he is cerified by the Director of the Institute to have attended 75% of the total number of lectured, tutorials, seminars and case discussions in each year during the course of study.
- Each Paper will carry 100 marks (except paper no. 208 of Project Report) of which 30% of marks should be for internal assessment and remaining 70% of marks be for written examination. The Internal Assessment will be based on verifiable means and it will be based on assignment, class tests seminar papers. case discussion etc. each candidate will be required to pass separately in the external and internal examinations. The pass percentage will be 36% both for the external and internal examination.
Note : No candidate shall be permitted to appear at Part-II Examination after agap of four year from the date of admission to the MBA Part-I
MBA Part-I (Annual) Exam 2005
ECONOMICS FOR MANAGERIAL DECISIONS
| Max.Marks : 70 Time : 3 Hrs. |
Section-A
Nature and Scope of Managerial Economics, role and Responsiility of a Managerial Economist. The fundamental concepts of Managerial Economics, How to analyze a case in Managerial. Theory of Demand, determi nants of Demand, Elasticity of Demand, Concept of Consumer's surplus.
Section-B
Business and Economic Forecasting Analysis of the Concept of Cost, of cost, Different Types of Cost: Managerial uses of cost Function; Production Function, Break-even Analysis Make or Buy Decisions.
Section-C
Market Structure and Pricing Decisions-Pricing under Perfect Competition Monopoly, Differentiated Monopoly, Monopolistic Competition and Oligopoly, National Income-Concept and Measurement. Technological Changes ina Global Economy, Locating a Firm ina Global Economy.
Section-D
Cases and Problems.
References :
- H. Craig Peterson and W. Cris Lewis : Managerial Economics, Prentics Hall of India Pvt.Ltd., New Delhi.
- Nag : Macro economics for Management Studies, MacMillan, New Delhi
- V.L. Mote Samuel Paul & G.S. Gupta : Managerial Economics-Concepts and Cases, Tata McGraw Hill Publishing Company Ltd New Delhi.
- D.N. Dwivedi : Managerial Economics, Vikas Publishing House Pvt,Ltd, New Delhi,
- R.L. Varshney and K.L.Maheshwari : Managerial Economics, Sultan Chand & Sons, New Delhi.
- P.L. Mehta: Managerial Economics, Sultan Chand & sons, New Delhi.
- M.L. Seth ; Micro Economics, Lixmi Narain Agarwal, Agra.
- Ray: An Itroduction to Microeconomics : MacMillan, New Delhi.
RESEARCH METHODS IN MANAGEMENT
| Max.Marks : 70 Time : 3 Hrs. |
Section -A
Concept of Scientific Enquiry-Formulation of Research Problem. Hypothesis Building-Characteristic and Testing. Review of Literature.Research Design-Expolratory.Descriptive and Experimental research Design. Qualitative Research Design. Data Collection-Sources, Constructing a questionnaire. The Interrview. Obervation and Survey. Recording Information, Conducting Studies. Sampling Decisions-Probability and Sampling.
Section-B
Analysis to Data-Uni-variate, Bi-variate and Multi-variate Analysis. Using Software for analysis. Level of Significance-Parametric and Non-Parametric Test.
Section-C
Section-D
Cases and Problems.
References :
- Goode, W.J. and Paul Hatt: "Mechods in Social Research, McGraw Hill Book Co., Auckland
- Sicgal and N Castallan: Non Parametric Statistics for the Behavioural Sciences, McGraw Hill International Ed., New York.
- Maxwell, Joseph : Qualitative Research Design-An Interactive Approach, Sage Publications, London.
- Galting, John : Theory and Methods in Social Research.
- Gupta S.P. : Statistical Methods.
| Course/Paper : 103 MBA Annual-Part-I |
Max.Marks : 70 Time : 3 Hrs. |
Section -A
Concept and Approach, Understanding Indian Corporate Sector, Gen
eration of Accounting Information for Management. Uuderstanding Strategic Management Control System. Contingency Theory and Social Aspect of SMA, Ration Analysis and Corporate perfoprmance, Accounting for Non Profit Or-ganization.
Section-B
Analysis of Corporate Performance: Fund Flow and Cash Flow approach Strategic Initiative in fund flow and cash flow analysis, Activity Based Consting Corporate Brand Equity valuation.
Section-C
Basic Cost Concept,Cost-Volume-Profit Analysis, Budgetary Control. Valueat Risk, Beanchmarking and Environmental Audit. 2000 based Budgeting.
Section-D
Cases/Problems.
Note : 60% of the Questions will be Numerical/Cases/Inferences based.
References :
- Wheldon : Cost Accounting and Costing Methods.
- Homgren Charges I: Intorduction to Management Accounting.
- Keller and Ferrara : Management Accounting for Profit Control.
- Accounting for Managers : S.K. Bhattacharya & John Dearden.
- Management and Cost Accounting : Robert S. Kaplan.
- Advanced Management Accounting : Robert S. Kaplan.
- Robert Anthony: Management Accounting.
- S.M. Maheshwari Advanced Management Accounting Vol.1 & Vol.2.
- M.A. Sahay : Management Accounting.
| Course/Paper : 104 MBA Annual-Part-I |
Max.Marks : 70 Time : 3 Hrs. |
Note : This paper aims to present the basic concepts of management, Provide on insight into behaviour of individuals and groups in organization and the changing environment of organizations.
Section -A
Basic Concept of Management
* Management Defined
* Functions of Management
* Managerial Roles
* Levels of Managers
* Managerial Skills
* Competencies for Managers in 21st century.
Histoical Foundations of Management
* Classical Perspective
0 Scientific Management
0 Administrative Management
0 Bureaucratic Management
Behavioral Perspective
0 Contributions of Marry Parker Follet, Elton Mayo, Douglad Mc Gregor and Chester Bernard.
* Quantitative Perspective
* Contingency Perspective
Introduction oto Organisations
* Defining "Organization"
* Discipline of Organisational Behaviour
* The Organisational Context of the 21st Century
Section-B
Individuals in Organizations
* Personality
0 Personality Formation
0 Self Esteem
0 Locus of Contorl
0 Type A and B Personalities
* Perception
0 The Perceptual Process
0 Stereotyping
0 Halo-and Horn Effect
* Attitudes
0 Attitudes Formation
0 Attitude Change
0 Job-Related Attitude
Groups in Organisations
* Formal & Informal Groups
* Stages of Group Development
* Group Cohesiveness
* Group Effectiveness
* Self Managed Teams
Conflict in Organisation
* Functional and Dysfunctional Conflict
* Conflict Management
Stress in Organisations
* Nature and causes of stress
* Individual and organizational Consequesnces of Stress
* Burnt
* Managing Stress
Decision Making
* Definition and Classfication of Decisions
* Decision Making Process
* Creativity in Decision Making
Contemporary Issues in Organization Behaviour and Management
* Ethics in Organization
0 Ethical and Unethical Behaviour
0 Managing for Ethica Behaviour
* Multiculturism and Cross cultural Differences
* Learning Organisations
* Knowledge Mamagement
Section-D
Cases and Problems
Reference :
- Udai Pareek, Understanding Organisational /Behaviour, Oxford
- Mishra : Organizational Behaviour Bikas
- Luthans, Fred : Organizational Behaviour
- Mirza Saiyadain : Organizational Behaviour, TH
- Chandan : Organizational Behaviour, Vikas
- Helga Drumnond : Organizational Behaviour, Oxford
- Senge, Peter : The Learning Oranization
- Harriss & Martman : Organizational Behaviour, Jaico.
| Course/Paper : 105 MBA Annual-Part-I |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Intorduction to Quantitative Techniques. Concept Model Buildong for Business Decisions. Role and Scope Models in Business and Industry. Matrix Algebra Determinations. Solving linear equations by unsing matrices. Applications of Matrices to value Analysis.
Output Model in Matrices. Elements of Statistics Probability. Probability Distributions Binomial, Possion and Normal. Correlation and Regression. Differential Calculus. Definifions. Derivative. Rules of Differentiation. The chanin rule. Second order Derivative. Theory of Extremes.
Section-B
Decision Theory, Decision making under uncertainty Criterion of Maximum, Min., Maxmin and Minmax. Decision making. under risk Bayesian approach. Criterion of Maximum likelihood. Decision Tress-Applications, decision Making in a Competitive Situation-Game Theory-Types of Games. Two person zero sum games.Mixed strategy. Method of solution.
Section-C
Linear Programme, Problem formulation and geometric methods of solution. simplex method. Two phase method, Elementary ideas about duality, Distribution problems, Transportation and Assignment problems and their methods of solution . Queunig Models concept of quesues and quesne discipline, channels and phases. Single phase channel models.
Section-D
Cases and Problems.
Note : 50% of the questions will be application oriented.
Reference :
- H.M. Wagner : Principles of Operation Research
- Kothari : Quantitative Techniques, Vikas Pub. House
- Taha : Operations Research-An Introduction
- C.R. Kothari : Quantitative Techniques
- Sharma : Operations Research : Theory and Application-McMillan, New Delhi.
- Levin & Kirkpatrick : Quantitative Approach to Management
- S.P. Gupta : Statistical Methods
- Goon, Gupta & Das Gupta : Fundamentals Statistics,Voi, I & II.
| Course/Paper : 106 MBA Annual-Part-I |
Max.Marks : 70 Time : 3 Hrs. |
The Course is designed to acquaint the students with decision making in : Planing, scheduling and control of Production and Operation functions in both manufacturing and services; Productivity imporvement in operations throught layout engineering and quality management etc; Effective and efficient flow, replenishment and control of materials with reference to both manufacturing and services organisations.
Section-A
Course Contents:
Nature and Scope of Production and Operations Management; Facility Location; Types Manufacturing Systems & Layouts; Layout Planning and Analysis Material Handling-Principals-Equipments, Line Balsncing-Problems Operations decisions-Production Plonning and Control -In Mass Production in Batch/Job Order Manufacturing.
Capacity Planning -Modles, Process Planning-Aggregate Planning-Scheduling Maintenance Management Concepts-Work Study, Method Study, Work Measurement, Work Sampling Work Environment-Industrial Safety; Material Management An Overview of Material Management.
Section-B
Material Planning and Inventory Control; JIT ; Matreials Planning Budgeting and Material Requiredment Requirement Planning. Purchase Management & Stors Management.
Network Techinques-Simulation-Montecarlo Method, Application of simulation in different areas.
Section-C
Concept of total Quality (TQ). International Quality Certification _ISO 9000 and 1400 and other standards and their applicability in design manufacturing Humanistics and Marketing Aspects of TQ. Total Quality of services. Total Quality and safety. TPM, ERP maintenance Management Safety, Management Network Techniques-PERT & CPM- Time estinates & Prafect Cost, Res once Allaation Managing for Quailty-Statistial Quality Control, Control Charts-Attributes, Variables, Charts for Percent defective P chart and C chart. sampling inspection OC Curve, average Outgoing Quality Limit.
Suggested Readings:
- Adam, E E & Ebert, Rj. Producation and Operations Management 6th ed., New Delhi Prentice Hall of India, 1995.
- Amrine Harold T. Etc. Manufacturing Organization and Management Englewood Cliffs, New Jersay, Prentice Hall Inc. 1993.
- Buffa, E.S. Modern Production Management.New York, John Wiley
- Chary S.N. Production and Operation Management. New Delhi,Tata McGraw Hill, 1989.
- Dobler, Donald W and Lee, Lamar. Purchasing and Materials Management.New York, McGraw Hill
- Dilworth , James B. Operations Management Design. Planning and Control for Maunfacturing & Services. Singapore. McGraw Hill, 1992.
- Moore. FG and Hendrik, T.E. Productional Operations Management Homewood, Illinois, Richard D. Irwing, 1992.
- Srinath, PERT & CPM
- Oakland Johns : Total Quality Management
The List of cases and specific references including recent articles will be announced in the ciass at the time of launching of the course.
| Course/Paper : 107 MBA Annual-Part-I |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Introduction to Marketing Management. The Marketing Concept. Tasks and Philosophies of Marketing Management. The Marketing system. the Strategic management and Marketing Process. Role and Scope of Marketing Management in India.
Marketing Opportunities Analysis ; The Marketing Environment macro Environment Factors, Marketing Mix.
Rural Marketing: The profile of rural market of India. The main problem area in rural marketing, channel Management in rural markets, Marketing communication in Rural Markets, Market Segmentation in rural market.
Section-B
Consumer Behavior and market segmentation. targeting and positioning Market Measurement and Forecasting.
Market Strategy and Planning. Market Planning, Competitive Marketing Strategy. Product Life Cycle Strategy, New Product Development Strategy.
Section-C
Management of Marketing Efforts : Product Policy and Branding Decision Pricing decision, Channels of distribution, Advertising and Sales Promotion Budgets for Promotion.
Administering the Marketing programme. Marketing Organization marketing Marketing Research and Information System. Marketing Research procedure. New Issues in Marketing for Non-Profit Organizations.
Section-D
Cases and Problems
Reference :
- Ramaswamy & Namakumari : Marketing Management-MacMillan, New Delhi.
- Raja Gopal : Marketing Management,Vikas.
- Philip Kotler : Marketing Management (Analysis Planning and Control), Prentice Hall of Indian Pvt.Ltd., New Delhi.
- William J.: Fundamentals of Marketing, McGraw Hill Ltd., New Delhi
- Chudiff Still and Govoni : fundamentals of Modern Marketing, Prentice Hall of India Pvt.Ltd., Delhi.
- Kaushal : Case Study Solutions-Marketing, McGraw Hill Ltd., New Delhi.
- George D. Downing : Basic Marketing Charles E. Meril Publishing Company, Columbus, Ohino, USA.
- Subhash C. Mehta: Marketing Environment, Concepts and Cases, Tata McGraw Hill, New Delhi.
- Dholakia : Marketing Management-Cases and Concepts-MacMillan New Delhi.
- Kottler/Armstrong : Principles of Marketing
- Namakumari, Ramaswami: Marketing Management.
- Czinkota Kotabe: Marketing Marketing Management.
- Varshney Maheshwari : Marketing Management
- U.C. Mathur : Marketing Management.
- Skinner : Marketing Management
- Nag : Marketing Stragegy-MacMillan, New Delhi.
| Course/Paper : 108 MBA Annual-Part-I |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Human Resorce Management. Introduction. Introduction, Scope HRD Environment in India. HRD-Concept, Need, Human Resource Planning-Concept Process,linking HRP with strategic planning, job analysis, job design-Concept approaches, job description, job specification. Human Resource Procurement-Recruitment. Selection and induction.
Section
Training, Training phases, Need Assessment, Establishment, Establishment of Training objectives, Training method Lecture, case method, Role playing. Business in Basket T- Group, Incident, Syndicate, Evaluation of a training Programme, Performance Appraisal Definition, uses, Process, MBO. Internal mobility promotion. Transfer demotion, discipline and grievance handing Discipline meaning from and process a causes of indiscipline. The grievance procedure.
Section-C
Employee compensation-purpose and importance, components. non monetary rewards, workers participation in Management Employee. Empowerment, concept and process. Managing Organizational Exit. Workforce, Managers, CEO, Voluntary Retirement. Human resource Audit.
Section-D
Case/Problems.
Reference :
- Edwin B. Flippo : Principles of Personal Management
- Ghosh : Human Resource Development & Management Vikas
- Beardwell : Human Resource Management-MacMillan, New Delhi
- Ilioy, S. PYars & Leslie W. Rue: Human Resource and Personal Management, Richard D. Irwin Inc.
- Randell.S.Sculer: Effective Personal Management,West Publishing Company.
- Paul Pigors & Charles A.: Myers-Personal Administration, McGraw Hill. Kogakushn.
- Dwivedi : Human Relations and Organizational Behavior-MacMillan, New Delhi.
- Arun Monappa & Mirza : S. Saiyandin: Personal Management,Tata McGraw Hill.
- Ivancevich & Gullock: Functions of Personal : Human Resource Management.
- Parrek U & T,V. Rao : Designing and Managing Human Resource Systems, Oxford & Hill Pub.Co., New Delhi.
| Course/Paper : 109 MBA Annual-Part-I |
Max.Marks : 70 Time : 3 Hrs. |
The focus in this paper would be on Indian Corporate Sector. The contents are related to the practices observed in Indian Corporate Sector. The paper will be taught through cases.
Section-A
Financial Management-Concept and objectives, understanding markets and changing strategies in finanvial management, leverage. Time value of Money present value and opportunity cost of capital. Working Capital Management Risk Analysis in working Capital. Investments Decisions in Accounts Receivables, Inventory and Cash.
Section-B
Capital Structure-Theories and restructures. Capital Budgeting Techinques and Risk Analysis, Measuring Beta, Debt Management,LBO,New Financial Instruments. Cost of Captial,Risk,Return and Opportunity Cost of Capital.
Section-C
Valuation of Firm, Leasing types, Mechanics, Evaluations, Hire Purchase Vs. Leasing. Dividend Policy-Factors, Models and Share Valuation.International Financial Management-Background Cases, Merger & Acquisition.
Section-D
Case/Problems
Note:50% of the question will be numerical.
Reference :
- James C.Van Horne : Fundamentals of Financial Management.
- Hunt, William and Donaldson : Basic Busines Finance.
- Gardener: Swaps-Macmillan, New Delhi.
- Weston and Brigham: Managerial Finance.
- Prasanna Chanadra : Financial Management.
- Gardener: Futures and Options-MacMillan, New Delhi.
- Hampton,J.J. : Financial Management.
- Pandya I.M. : Financial Management.
- Handbook of Financial Management.
- Gardener : Derivatives-MacMillan.
- Rustagi : Financial Accounting.
| Course/Paper : 110 MBA Annual-Part-I |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Organisational Theory
- Basic Definition and relevance of study of OT.
- Organization Theory V/s Organisaational Behaviour.
- Cliccical Organization Theories: Bureaucracy
-Modern Organization Theories : systems view and Contingency Approach
Organisational Design
- Definition and need for study of organisation design
- Components of organizational design
- Organisational structure
- Organisational Structure
Integrating Mechanism
Locus of Decision Making
-Contingency factors of Organizational Design
- External Environmental
- Technology
- Organization's Strategy
- Organization Size
Forms of Organization Design
-Design by Function
Design by Division
- Matrix Organisations
-Emerging Forms of Organisational Design
- Process view of organizational design
- Network Design
-Virtual organizational
Leadership
- Defining Leadership
_ Leader V/s Manager
- Trait Approaches to Leadership
- Behavioural Theories of Leadership
- Contingency Theories of Leasdership
- Transformational,Transactional and Charismatic Leadership
- Gender differences in leadership behaviour
Motivation
- Nature and Importanc of Motivation
- Basic Process of Motivation
- Need Theories of Motivation
- The concept of needs
- Maslow's Hierarchy of Needs Theory
- Alderfer's ERG Theory
- Me Clelland's Achievement Motivation Theory
- Herzberg's Motivation-Hygiene Theory
- Cognitive and Behavioural Theory
- Expect any Theory
- Equity Theory
-Motivationg Self and Others in organization
Section-B
Section-C
Communication in Organization
- communication as a socially skilled behaviour; Verbal and Non Verbal Communication
- Basic Communication Process
- Communication inorganisations
- Purpose of organizational communication
- Organisational communication networks
- Managing organizational communication
- Business writing: Leffers, Memos and Reports
- Business Meetings: chairing and Partcipating
- Making Business Presentations
- Listening Skills
- Transaction Analysis
Section-D
References :
- Paul Hersey and Kenneth Blanchard: Management of Organization Behavior
- Organizational /behavior & Change, Vikas
- VSP Rao & Krishna: Management, Excel
- Micheal Hammer and James Champy : re-engineering the Corporation
- Kieth Davis : Human Behavior at work
- Luthans, Fred: Organization Behavior
- Robbins Stephen: Organizational Behavior
- Jones: Organizational Theory
- Narayan Rao: Organization Theory & Behavior
- Betty & Takahashi : Intercultural Communication, Biztantra
- Chrissie Wright: Practical Communication Skills, Jaico
| Course/Paper : 111 MBA Annual-Part-I |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Introduction : Understanding Information Technology (IT) . IT-development and application. Components of IT,IT and contemporary Organization. IT as a strategic decision making tool, IT for compertitiveness, strategic uses of IT,
International Business and It, : Information needs and impact of globalization on business, international business strategies- multinational global, international and transnational strategies. Key issues in an international environment, information needs, inplementing international IT.
Section-B
Information Technology: The fundamental proliferation of computers, data base management system, structured system analysis and design. Computer communication and networking.
internet : Introduction to Internet and its capabilities, internet benefits to the organisations. Problems on the internet, advantage, explotiting the internet applications on internet and the internet.
New Information Technologiew: Interconnection and networking, Multimedia, Neural Networks, Artificial Intelligence, Executive Information System, Decision Support System (DSS) and Expert Systems.
Enterprise Management Systems: Introduction, Enterprise Resource Planning (ERP) System, ERP: basic features, benefits of ERP,ERP selection,ERP implementation etc.
Section-C
Issues for Senior Management: Management Control, Management Issues, Security Issues : Viruses, Worms and other creatures, I T issues for Management, Management in a Technological Environment, the changing world of Information.
Social Implications and future : Social impact of I T applications. Ethics and I T issues and concerns.
Section-D
Cases and Problems.
Note: 50% of the questions will be problem/numerical.
References :
- Deepak Bharihoke: Fundamentals of Information Technology, Excel.
- Jerome Kanter: Technology for Management : McGraw Hill, Kogakusha,
- Jessup & Valacich : Information Systems Today, PHI
- Lucas Henery C. JR : Information Technology for Management : McGraw Hill, Kogakusha,
- Selwalbe: Information Technology Project Management , Vikas Pub. House.
- Donald H, Sandes: Computers Today : MacGrqw Hill New Delhi
- Kenneth C. Laudon and Jane P. Laudon: Management Information System : Organization and Technology : PHI Pvt.Ltd., New Delhi.
- W.S. Jawadekar : Management Information Systems: Tata McGraw Hill Publishing Co. Ltd. New Delhi.
INDIAN ETHOS AND VALUES
| Course/Paper : 112 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Model of Management in the Indian Socio-Political Environment; work Ethos India Heritage in Production and Consumption; Indian Insight into TQM; Problems Relating ti stress in corporate.
Section-B
Management-Indian Perspective; Teaching Ethics; Trans-cultural Human Values in Management Education; Relevance of values in management.
Personal Growth and Lessons from Ancient Indian Educational Systems; Science and Human Values.
Sectipn-C
Need for Values in Global Change-Indian Perspective; Values for Managers, Holistic Approach for Managers in Decision Making; Secular Versus Spiritual Values in Management.
Suggested Readings :
- Charaborty, S.K. : Foundation of Manageria Work -Contributions form Indian Thought, Himalaya Publishing House Delhi 1998
- -----: Management Effectiveness and Quality of Work-life-In-dian Insight, Tata McGraw Hill Publishing Company, New Delhi 1987.
- ------: Management by Values. Oxford University Press, 1991
- Drucker,P: Managing in Turbulent Times, Pan Books London 1983
- Kumar,S and N.K. Uberoi : Managing Secularism in the New Millennium, Excel Books 2000
- Griffith, B. The Marriage of East and West, Coiling, London 1985
- Gandhi, M.K. The Story of my Experiment with Truth, Navjivan Publishing House, Ahmedabad, 1972.
Scheme of Examination
Second Year
MBA Part-II (Annual) Exam 2005-06
| S.No. | Papaer No. | Paper title | Marks |
| 1. | 201 | Project Management | 70 |
| 2. | 202 | Corporate Strategy and Planning | 70 |
| 3. | 203 | Strategic Implementation and Management | 70 |
| 4. | 204 | Economic Environment of Business | 70 |
| 5. | 205 | Social and Legal Environment of Business | 70 |
| 6. | 206 | Organization Restructuring and Development | 70 |
| 7. | 207 | International Business Management | 70 |
| 8. | 208 | Project Report (80+Industrial Tour Report 20) | 70 |
ELECTIVES :
A candidate shall be required to offer five courses out of any two of the following Eletives Groups, not more than three courses, however, can be of fered from any one group. The group from which three papers will be offered will be known as Elective Major and the other group will be Elective-Minoc.
OPTIONAL GROUP (A) MARKETING GROUP
| S.No. | Papaer No. | Paper title | Marks |
| 9. | 209 | Consumer Behavior and Marketing Research | 70 |
| 10. | 210 | Sales and Distribution Management | 70 |
| 11. | 211 | Advertising Management | 70 |
| 12. | 212 | Product and Brand Management | 70 |
| 13. | 213 | Marketing of Services | 70 |
OPTIONAL GROUP (B) HUMAN RESOURCE GROUP
| S.No. | Papaer No. | Paper title | Marks |
| 14. | 214 | Industrial Labour and Marketing Relations | 70 |
| 15. | 215 | Industrial and Labour Legislation in Indin | 70 |
| 16. | 216 | Compensation Systems Administration | 70 |
| 17. | 217 | Manpower Policy and Management | 70 |
| 18. | 218 | Human Resource Development System | 70 |
OPTIONAL GROUP (C) : FINANCE GROUP
| S.No. | Papaer No. | Paper title | Marks |
| 19. | 219 | Finance for Strategic Decisions | 70 |
| 20. | 220 | Investment Management and Security Analysis | 70 |
| 21. | 221 | Management of Financial Industries | 70 |
| 22. | 222 | Derivatives Securities and Financial Restructuring | 70 |
| 23. | 223 | International Financial Management | 70 |
OPTIONAL GROUP (D) PRODUCTION GROUP
| S.No. | Papaer No. | Paper title | Marks |
| 24. | 224 | Analysis and Design of Production System | 70 |
| 25. | 225 | Production Planning and Control | 70 |
| 26. | 226 | Quality Control | 70 |
| 27. | 227 | Purchases and Material Management | 70 |
OPTIONAL GROUP (E) SMALL BUSINESS MANAGEMENT
| S.No. | Papaer No. | Paper title | Marks |
| 28. | 228 | Small Business Management | 70 |
| 29. | 229 | Production Management in Small Business | 70 |
| 30. | 230 | Financial Management in Small Business | 70 |
| 31. | 231 | Marketing and Export Promotion of Small Business | 70 |
OPTIONAL GROUP (F) RURAL DEVELOPMENT MANAGEMENT
| S.No. | Papaer No. | Paper title | Marks |
| 32. | 232 | Management of Rural Resources | 70 |
| 33. | 233 | Management of Rural and Agro Based Industries | 70 |
| 34. | 234 | Rural Credit and Finance | 70 |
| 35. | 235 | Rural Marketing | 70 |
OPTIONAL GROUP (G) INFORMATION TECHNOLOGY
| S.No. | Papaer No. | Paper title | Marks |
| 36. | 236 | Infromation Technology for Management | 70 |
| 37. | 237 | Data Base Management System | 70 |
| 38. | 238 | Internet and Services | 70 |
| 39. | 227 | Purchases and Material Management | 70 |
| 40. | 240 | Data Communication and Application | 70 |
- There will be 7 questions in each question paper divided into four sections. The candidates will be required to attempt 5 questions in all selecting at least one question from each of the section A,B and C.one exercise/Case which is compulsory will be section D of the question paper . Section D can be from any section
- Centerl evaluation "Project Report" (Paper No. 208 of MBA, Part II): The central evaluation of the above papers will be done by the External Examiner who may be appointed by the University with the Internal Examiner (Director or his/her nominee) of the Institute/affiliated college concerned.
- Course/Papers are inter-changeable from one year to the other.
- The Optional Groups (Electives) to be introduced will be announced in the beginning of Second Year. It is not necessary to introduce all the Optional Groups. Only a few Optional Groups will be introduced, Keeping in view the teaching faculty position.
- In case of Paper No. 208, there will be no written examination and the awards will be made on the basis of submission of Project Report.
- Admission to the Part-II of MBA course shall be open to those who have cleared successfuly at least 50% papers of the total papers offered for the MBA Part-I securing at least 36% marks in each paper separately in Interenal and External Examination and 48% in the aggregate. However each candidate will have to clear the remaining papers while studying in MBA Part II
- The medium of instruction and examinations shall be English.
- Project work shall be undertaken during the summer break following the MBA Part-I examination. The Project work shall be type written in English and shall be submitted in triplicate so as to reach the Director of the Institute ordinarily by the 15th of October following the Part-I examination. The Project Report and Tour Report shall be examined after the Year Examination.
- In addition to above, the conditions of passing shall not be deemed to have been satisfied unless a student undergoes practical training for at least 8 weeks in an organization under the supervision of the organization to which he has been deputed and also submits a Project report as indization above. The Project Report will include one chapter on the organization where he has undergone on the job practical training. After the training the candidate will be required to present orally also Project Report in the class seminar. Each candidate would also be required to undertake an Industrial Tour to be organized in the Part-II and submit a tour report as indicated above.
- No candidate shall be considered to have pursued a regular course of study unless he is certified by the Director of the Institute to have attended 75% of the total number of lectured, tutorials seminars and case discussions in each year during the course of study.
Note: No candidate shall be permitted to appear at Part-II Examination after a gap of four year from the date of admission to the MBA Part-I.
PROJECT MANAGEMENT
| Course/Paper : 201 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Concepts of Project, Project life cycle, Project Formulation. Identification of Project Opportunities, Project Feasibility, analysis-Market, technical, Financial, Project appraisal Criterial-NPV, IRP, Pay back period, Sensitivity Analysis, Uncertainty Analysis.
Section-B
Social Cost Benefit Analysis-Rationale, shadow procing-concept fundamentals Application of the shadow pricing-value of Foreign Exchange, shadow wage rate, shadow price to Investment, social rate of Discount, setting up of Project Organization-Matrix Functional, Taks Force, Selection and Training of a Project Managers, Responsibilites of a Project Managers, Responsibilities of a Project Manager, Role of Development Financial Institutions.
Section-C
Project Implementation and Control-Work Break Down Structure (WBS<) use of Networking, Techniques in Project Management, Contractor schedule and Rescheduling, Line of Balance, Project Tracking and Control Accom-Plishment Cost Procedure.
Project Management Systems (PMIS), Project Audit, Ex-post Evaluation.
Section-D
Cases and Problems.
References :
- Matto P.K. : Project formulation in Developing Countries.
- Little I.M.D. and J.A. Mirrless : Project Appraisal and Planning for Developing Contries.
- Mishan E,J.: Cost Benefit Analysis>
- Cleand D.I. and W.R. King : Systems Analysis and Project Management.
- Dasgupta, P.S. Marglin and A.Sen : Guidelines for Project Evaluation (UNIDO).
- Sudgen R. and A. Williams : the Principles of Cost Benefit Analysis
- Little I.M.D. and J.A. Mirrless: Manual of Industrial Project Analysis in Developing Countries (OCED).
- Bhavesh Patel-Project Management-Vikas Publishing House
- P. Chandra: Project-TMH, New Delhi.
- S. Choudhary : Project Management-TMH, New Delhi.
- P. Gopalakrishan : Project Management-Mac Millan.
- Kerzner: Project Management.
- Nagarajan: Project Management.
CORPORATE STRATEGIC PLANNING
| Course/Paper : 202 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Course Objective : Aims to provide an overview to top Management decisions along with understanding of corporate functional areas. Case Method of study will be extensibely used. In the examination a compulsory question equivalent to two question will be given as a case.
Section-A
Introduction to corporate strategy. Nature and evolution of strategic Planning. The Strategic Planning Process. Internal and External appraisal of the firm. Strategic decision making. Changes in Indian Business Environment consequent to Economic Reforms.
Section-B
Competitive Advanatage and core competence-Value Chain Approach, Developing Competitive Advantage, Generic Strategy Altematives. Expansion Stralegy through Intensification and Diversification.
Section-C
Portfolio Restructing, Routes for Executing Strategy: Strat-up, Mergers, Acquisitions, Takeoevers, Joint Ventures, Strategic Alliances, Globalization as a Strategy , Competitive Strategy in emerging, maturing and decling Industry.
Section-D
Cases/Problems in the Indian Business context.
References:
- Ramaswamy and Namakumari: Strategic Planning -Formulation of Corporate strategy; MacMillan India Ltd. New Delhi.
- Azhar Kazmi, Business Policy; Tata McGraw Hill Publishing Co. Ltd. New Delhi.
- Hunger J.D. and Wheelen T.L. : Strategy Management:6th Ed. Low priced Edition-Addison Wesley Longmen,1999.
- Michael V.P.: Business Policy and Environment-S. Chand & Co. Ltd. New Delhi; 2nd Ed. 2000.
- McCarthy,Minichiello & Curran: Business Policy and Strategy-Concepts and Readings; AITBS Publishers & Distributors (Regd.) Delhi; 4th Ed., 2000
- Thompson & Strickland : Strategic Management-Concepts and Cases; Tata McGraw Hill Pulishing Co. Ltd. New Delhi; 12th Ed. 2001
P.K. Ghosh: Strategic Planning and Management-sultan Chand & Sons; New Delhi, 8th Ed. 2000
STRATEGIC IMPLEMENT AND MANAGEMENT
| Course/Paper : 203 MBA Annual-Part-I |
Max.Marks : 70 Time : 3 Hrs. |
Course Objective: Aims to provide an overview to top Management decisionalong with understanding of corporate functional areas. Case Method of study will be exensively used. In the examiniation a compulsory question equivalent to two question will be given as a case.
Section-A
An overview of strategic Management. Issues in Strategy Implementation. Strategists and their role in Strategic Management-Role of Board of Dirececur Chiet Executives, enterpreneurs, Seniro Management, SBU-Level Executive, Corporate Planning Staff, Consultant, Middle-Level Managerd and Executive Assostant.
Section-B
Corporate Governance and Social Responsibility. Role of top Management Globalization and its Challengs of Strategic Management, Strategic issues in Managing Technology and Innovations, Strategic Management in changing Environment.
Section-C
Strategic Issues in Small Business (Family-owned) and Entrepreneurial Ventures, Strategic issues in Non-Profif Organizations, Infrastructure.
Section-D
Case/Problems.
References:
- Azhar Kazmi, Business Policy : Tata McGraw Hill Publishing Company Ltd., New Delhi.
- Hunger J.D. and Wheeler T.L. : Strategy Management; 6th Ed., Low priced edition Addison Wesely Longman.
- Robert: Strategic Operation Management, Vikas Pub. House.
- John.A. Pearce & R,.B. Robinson : Strategic Management-Strategy Formulation and Implementation : 3th Ed. 2001. AIBT Publishers & Distributors (Regd.) New Delhi.
- Garth Saloner, Andrea Shepard and Joel Podolny : Strategic Management, 1st Ed., 2001; John wiley & Sons.
- Ramaswamy and Namakumari: Strategic Planning -Formulation of Corporate Strategy: MacMillan India Ltd. New Delhi,1991>
- Thompson & Strickland: Strategic Management-Concepts and Cases; tata McGraw Hill Publishing Co. Ltd. New Delhi; 12th Ed. 2001.
- Azhar Kazmi : Business Policy & Strategic Management.
- Gary Johnson, Inon Scholes: Exploring Corporate Strategy.
Economic Environment of Business
| Course/Paper : 204 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Business Organization and the Macro Economic Environment. The state Business organizations. Interaction between Government, Business and different chambers of Commerce and industry. Genesis and evaluation of planning in India. Study of X plan National income.
Section-B
Government of India's Economic. Commercial Banking, Fiscal, Monetary, Industrial, Exim and Technology policy Approach to Foreign direct Investment.
Liberalization. Goverment policy regagding small sector enterprises.
Section-C
Public Enterprises-Growth and Management, Problems of PSU's Disinvestment process. Administtrative price Mechanism and subsidy. Intellectual Property rights-Concept & implications. Foreign Direct Investment.
Section-D
Case/Problems :
References:
- A. Das Gupta & Nitish Sen Gupta : Government Business in India.
- M.L. Trividi : Government & Business.
- Planning Cimmission, Government of India, Five Year Plans.
- P.K. Ghosh : Government and Industry.
- RBI, Annual Reports on Currency & Finance.
- Government of India, Annual Economic Surveys.
- Vepa, Ram N.L. How to Succeed in Small Industry. New Delhi. Vikas, 1984.
- Nag.: Macroeconomics for management Students-MacMillan New Delhi.
- Shumacher E.F. : Small is Beautiful, New Delhi, Rupa, 1990.
- Desai, Vasant : Organization and management of Small Scale Industry, Bombay, Himalaya, 1979.
SOCIAL AND LEGAL ENVIRONMENT OF BUSINESS
| Course/Paper : 205 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
The concept of Social change in India. Relationship between social and economic aspect. The social and legal framework of business in India Formation and Management of corporate sector in India. The Indian Companiew Act. (detailed Provisions) relating to the management and operations.
Section-B The changing Legal Environment, Captial Market,Restrictive Practices, Foreign Exchange, Management and Labour Relations
Consumer Protection Act., Environment protection, water, air and environmental protection Budget, Center-State Fiscal Relations.
Section-C
Public Finance-meaning, compositions, trends. Emerging issues of public/finance Government Budget, Center-State Fiscal Relations.
Section-D
Cases/Problems.
References:
- A. Das Gupta & Nitish Sen Gupta: Government Business in India.
- M.L. Trividi: Government & Business.
- Francis Cherunilm: Business and Government.
- Planning Commission, Government of India, Five Year Plans.
- P.K. Ghosh : Government on Currency & Finance.
- RBI, Annual Reports on Currency & Finance.
- Government of India,Annula Economic Surveys.
- Francis Cherunilam: Business & Environment.
- Sengupta A.K. : Business & Government.
- H.L. Bhatia: Public Finance.
- T.L. Hajela: Public Finance.
- Adhikari : Economic Environment of Business.
Organisation Restructuring and Development
| Course/Paper : 206 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Organisation Development: definition, characteristics and underlying assumptions and values of OD, Assumptions about people, Organisational Diagnosis Tools and techniques: questionnaire, interview, workshops and task forces. Nature of OD interventions: comprehensive intervention, confrontation meeting, survey feed back, Grid OD.
Section-B
Sturctural intervention-Job Design, Quality Circles, Socio technical systems, MBO & appraisal Parallel learning organizations, Team interventions-Role Negotiation Techniques. Characteristics of high performance teams, self managed teams, Work Cultlure And Ethics, Quality of work life, Developing and managing self-Personal effectiveness.
Section-C
Change in organisation -Understanding change, Factors influencing change, Force field analysis, Managing Resistance to change, Developing change agents, Analysing & Organishing work-Need Approaches, Problems associated with work organization.
Section-D
Cases/Problems.
References:
- Wendell L. French & Cecil H Bell Jr.: Organisation Development.
- Alderfer: Organisation Development.
- B.I.I. Mc. Groth : S J Basic Mangerial Skills for all.
- Hatwood I: Meril and Elizabeth Mating: Developing Executive skills.
- Terry Eatnsworth: Developing Executive Talent-A practical guide.
- Kiran Sethi : Executive Training for Management.
- T A A Latif-Training for Management.
- Bernard Taylor and Gordon Lippit (Ed.) : Management Development and Trainig Hand Book.
- S Neelmegham : Management Development : New Perspective and Viewpoints.
- Robert D Smither, John M Houston, Sandra D Mclntire.
INTERNATIONAL BUSINESS MANAGEMENT
| Course/Paper : 207 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
International Business Concept, Naturee, Importance, Dimensions, Domestic and International Business, Process of Internationalization-Decision Framework for Internationalization. International Trade Theories,Foreign Direct Investment Theories International Business Envirionment Social, Political, Cultural and Legel.
Section-B
Globalization, Regionalization : Regional Economic Integration in Europe, NAFTA , Role of Regional and International Institutions : WTO, IMF, UNCTED , SAARC in International trade, Foreign Exchange Market, International Monetary System.
Section-C
Methods of Entry in Foreign Markets, Licensing, Franchising Join Ventures, subsidiaries, Acquisitions, Strategic alliances, Contract Manufacturing, International Business-Product Decision, Market Selection, Distribution, Promotion, International Pricing-Factors, Process and Methods, Perequisites, Transfer Pricing, Dumping. Control in International Business, Need, Objectives and Approaches.
Section-D
Cases and Problems.
References:
- Francis Cherunilam : International Business, Text and Cases, 3rd edition, Prentice Hall of India, New Delhi.
- Charles W.L. Hill : International Business 4th Edition, Tata McGraw Hill Publishing Company Limited, New Delhi.
- John D Daniel. Lee H Radebaug : International Business Environment & Operations, 9th edition, Pearson Education, New Delhi.
- Anant K sundaram et al : The International Business Environment Text and Cases. Prentice Hall of India, New Delhi.
- Warren J. Keegan : Global Marketing Management, Prentice Hall of India New Delhi.
PROJECT REPORT
| Course/Paper : 208 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
OPTIONAL GROUP (ELECTIVES)
CONSUMER BEHAVIOUR AND MARKETING RESEARCH
| Course/Paper : 209 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Consumer Behavior-Introduction, consumer needs and buyer motivation personality, self-concept and consumer behavior, consumer perception, consumer attitude, consumer as a learner, cases. Consumer psychographic, psychograpics Vs. demographics. Group dynamics and consumer reference groups,family as a consuming unit.
Section-B
Social class, influence of culture and sub culture on behavior. Consumer i internation perpective. Consumer decision process-Pre and post purchase behaviro, purchase process. Rationality in buying. Models of buyes-Nicosia, Howard Sheth, Engle Blackwell Kollat Model.0rganizational Buying Behavior.
Section-C
Marketing Research and marketing Information System. Defining and Planing Research, Research Design, Marketing Research Plans and Proposals. Data Collection, Sampling-Process, selection and size. Data processing, analysis and interpretation. Repeating the research findings.
Application of marketing research in new product development, Monitoring the product position, market analysis and forecasting advertising research, motivational research, industrial marketing research Marketing reseach softwares and latest development.
Section-D
Cases and Problems.
References:
- Schiffman and Kanuk : Consumer Behavior, Prentice Hall 4th ed.
- Sumathi : Marketing Research and consumer Behavior, Vikas Puth House.
- Shaughessy John O : Why People Buy ? Oxford University Press. Hill Rey W and Millar : Organizational Buying Behavior.
- Luck, wales, taylor, Rubin : Marketing Research.
- Green and Tull : Research for Marketing Decision.
- R.S. Alexander, James S : Industrial Marketing.
- Cross & Riegard M. Hill.
- Blackwell/Roger : Consumer Behavior-Thomson Learning.
- Henery Assael : Consumer Behavior.
- M. Khan : Consumer Behavior.
- Hoyer : Consumer Behavior.
- Boyed : Marketing Research.
- Beri : Marketing Research.
- Hoyer : Consumer Behavior.
- Boyed : Merketing Research.
SALES AND DISTRIBUTION MANAGEMENT
| Course/Paper : 210 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Objectives of Sales Management, Nature and Scope of personal selling. Setting of Personal Selling Objectives. Formulating Personal Selling Strategy. Sales forecasting, Determing Market Potential , Functions and Organization of sales department. Management of sales force recruitment, Selection, training compensation, appraisal and promotion of Salesman : Motivating the sales person.
Section-B
Selling process and selling theories, Sales terriorty allocation, prospecting, locating and Qualifying the customer, Sales presentation. Industrial selling, Sales budgetomg. Types of sales quotas and quota setting procedures. Derection and control of field sales force. Cost analysis.
Section-C
Distridution Management; concept, opportuity, responsibility. the channel of distribution and de velopment of channels. Channel s tructure-Types and design of marketing channels. Vertical and Horizontal marketing system. Channel selection. Managing distribution channel in India. General idea of public distribution system in Indial context. Marketing channel functions Channel dynamich, channel Pruchansing decisions. Assortment pricing in channel. Channels communications and Information system. Control of marketing channels. Scope and objectives of physical distribution. Major alternatives im physical distribution strategy. Inventory and location decisions Operations of logistics systems. International marketing channels.
Section-D
Cases and Problems.
References:
- Kirkpatrick C.A. : Salesmanship, D.B. Taraporewala & Sons, bombay, 1970.
- Still, Cundiff and Govani : Sales Management, Prentice Hall of India, New Delhi.
- Sahu : Salesmanship & Sales Management, Vikas pub. House.
- Daver: Salesmanship and Publicity, Vikas Pub. House.
- Thomas R. Worthruba : Sales Management, Hoot Rinechat and Winston, New York.
- Lancaster: Selling & Sales Management-MacMillan, New Delhi.
- Baer. Ear E.: Salesmanship, McGraw Hill Book Co
- Jolson ,Martin A. (ed) : Contemporary Readings in Sales Management, Petrocelli Charter, New York 1977.
- Louis W. Stern and Adel L. EI-Ensary : Marketing Channels, Prentice Hall Inc. Englewood, Cliffs, N.J.
- Ramaswamy & Namakumari : Marketing Management-MacMillan, New Delhi.
- C. Glenn Watters : Marketing Channels, Good Tear Publishing Company, Inc. Englewood, Cliffs, N.J.
- Learson C.M. , R.E. Weignad and J.S. Wright: Basic Retailing Prentice Hall Inc., California.
- Learson C.M., R.E. Weigand and J.S. Wright: Basic Retailing, Prentice Hall Inc., N.C. 1982
- Frank H. Mossman and Mavten Moron : Logistics of Distribution System, Allyin and Beacon, Ind., Boston.
- Dholakia M.: Marketing Management - cases and Concepts-MacMillan, New Delhi.
- Lancaster: Selling & Sales Management.
- Christopher : Logistics & Supply Chain Management.
- S.L Gupta : Sales Distribution Management.
- Natin Khan : Sales & Distribution Management.
- Anderson : Professional Sales Management-MGH(McGraw Hill).
- Luck, Arjun J.Nan-Purchasing & Supply Chain Management.
ADVERTISING MANAGEMENT
| Course/Paper : 211 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Advertising as a Management Function. Role of Advertising in the Marketing Process. Consumer Orientation in Advertising. Types of Advertising, Methods of Classification, Advertising's role in the Society Criticism of Advertising Social and E
Section-D
Cases and Problems.
References:conomic effects of Advertising, Settomg Advertosomog Objectives DAGMAR approack. The adoption process of new products and rele of advertising. Concept of integrated communication. Consumerism and Advertising.
Section-B
Steps in Advertising Strategies. Creative Strategy-Various appeals and execution Styles, General idea of What Great Advertising Thinkers say-both Indian and foreign, Pring advertising, Electronics advertising, outdoor advertising, direct mail advertising. Media strategy-Types of media, Intermedia comparison, Media characteristics, media resources in India, Media Planning models, Planning media mix, Planning and Executing the advertising campaign.
Section-C
Sales promotion and consumer promotions, contests and conferences, Advertising research, Measurement of advertising effectiveness. Copy resear,Motivational research, Industrial advertising. Corporate inagebuiding through Advertising. Industrial advertising, Public service advertising Advocacy advertising, Social advertising, Advertising Law and Practices. Self regulation regulation advertising. Ethical issue in advertising. Client agency relationship, Consumer behavior model and application.
Section-D
Cases and Problems.
References:
- Zeigler et. AL. : Advertising; Mc Graw Hill Publications.
- Dirksen Kroeger and Nicossia : Advertising Principles Problems and Cases: D.B. Taraporewala & Sons, Bombay.
- A Borden and Marashall : Advertising Management-Text and Cases; D.B. Taraporewala & Sons, Bombay.
- Welbacher, William .: Advertising, Mac Millan Publishing Company, New York.
- Jefking : Advertising: Mac Millan, New Delhi.
- Aaker, David A. and John G. Myers; Advertising Management: Prentice Hall of India Pvt. Ltd., Nw Delhi.
- Litle Field James E. and C.A. Kirkpatrick : Advertising: Mass Communication in Marketing, Vikas, Feffer & Simons Pvt, Ltd., Bombay.
- Ogilvy, David: Ogivy on Advertising; Pan Books ,London.
- Oguinn: Advertising Management
- U.C. Mathur : Advertising Management
- Chunawallah Sethia: Foundation of Advertising
- Mahendra Mohan : Advertising
- Burnett: Promotion Management
PRODUCT & BRAND MANAGEMENT
| Course/Paper : 212 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Note:
During the course, student will be required to undertale a small project and submit the project report.
Section-A
What is product, the product-service continum levels of products, product classification, individual product decisions-Product attributes, Packging, labeling, product support services, product line decision, product mix decisions.
Undertaking Brands-Brand Hierarchy, Brand Image, brand identity, Brand positioning: Brand Equity: Value addition from branding. Brand-Customer relationship. Brand Loyalty and customer loyalty.
Section-B
Managing Brand; Brand creation, Brand Extension, Brand-Product Relationships, Brand Portfolio, Brand Assessment Through Research, Brandidentity, Position, Image personality assessment and change.
Section-C
Brand Revitalization, financial aspects of brands, branding different sectors customer, industrial, retail and service brands. Branding for non-profit organizations.
Section-D
Cases and Problems.
References:
- Askar. David A.: Managing Brand Equity, New York, Free Press 1991.
- Coweley Don: Understanding Brands, London, Kogan Page, 1991.
- Kapfererm J.N. : Strategic Brand Managemeant ,New York, Free Press,1991.
- Murphy, John A. Brand Strategy, Cambridge.
- Steward.P: building Brands Directly, London, McMillan, 1996
- Debashis Pati: Branding Concepts and Process-McMillan, New Delhi.
- Upshw, Lyhh B.: Buikding Bradn Identity: a strategy for Succes in Hostile Market Place, New York, Hohn wiley, 1995.
- Ramesh Kumar : Managing Indian Brand., Vikas Pub. House.
- Sengupta: Brand Positioning.
- Majumdar: Product Management in India
- Moorthy: Brand Management, Vikas
MARKETING OF SERVICES
| Course/Paper : 213 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Marketing of Services-Conceptual Framework, Framework for Services Business, Service Vision and service Strategy, challenges in Service Marketing Emerging Trends/Industries.
Section-B The Service Classification, Service Product Development, Services Packaging and Delivery, Servide Quality Developing and Mantaining quality in Services Service consumer Behavior -is the Customer always right? Failure of Services and Recovery.
Section-C
Service Marketing of Insurance Consultancy and Banks, Marketing of Educational and Professnal Services, Marketing of Hospitality and Tourism Services Marketing of Postal Services. Marketing of Health Services-Horpital, Family walfare and other extension services. Marketing of Financial Services.
Section-D
Cases and Problems.
References:
- Lovelock , Christophoer II : Managing Services Marketing Operations and Human Resources. Englewood Cliffs New Jersey, Prentice Hall, 1995.
- Jha. S.M. Services Marketing -Himalaya Publishing House, Bombay, 1994
- Woodruffe: Services Marketing -MacMillan, New Delhi.
- Newton MP Payne : The Ecence of Services Marketing, New Delhi, Prentice Hall of India, 1996
- Verma, H.V. : Marketing of Services, New Delhi global Business Press, 1993
- Zeithmal, Marry Zo Bietner: Service Marketing
- Payne: The Essence of Service Marketing.
| Course/Paper : 214 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
The course is directed towards understanding of conceptual and operational aspects of issues relating to industrial relations. It will cover.
Section-A
Conceptual aspects of industrial relations system and interaction among the Principal parties within social, economic and political context.
Public policy on industrial relations, tripartism, legal framework and voluntarism; Institutional setting; trade union growth; structure and strategies; employees organizations and their working.
Section-B
Working of different dispute prevention and settlement machinery; Industrial dispute patterns; Labour-management c0-operation.
Section-C
Structure and working of labour market at different levels. Aspects of employment.
Wages and dearness allowances. Fringe benefits and bonus issues.
The course will have particular emphasis on Indian situation.
Section-D
References:
- Labour Problems in the Industrialization of India: Charles harvard, University Press, Cambridge.
- Daver :Personal Management And Industrial Relations, Vikas pub. House.
- Srivastave : Industrial Relation and labour Laws, Vikas pub. House.
- Unionism in a Developing Economy: C.K. Johari, Shtiram Centre for Industrial Relations, New Delhi.
- Unions, Employers and Government:Van Duseen Kennedy, Manaktalas, Bombay.
- Indian Industrial Relations System; S Dayal Streling Publishers. New Delhi.
- Impact of Economic Development & Industrial Relations; Promod Verma, Academic Book Centre Ahmadaad.
- Triparatism in Labour Policy : Kamla Mathur and N.R. Seth : Shri Ram centre for Industrial Relations: New Delhi.
- Labour Management Relations in India : K.N. Subramaniam, Asia Publishing House, Bombay.
- Report of the National Commission on Labour.
- India's Five-Year Plans, Labour Policy.
INDUSTRIAL AND LABOUR LEGISLATION INDIA
| Course/Paper : 215 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
This course is designed to understanding basic concept behind proccedural substantice and protective legislation relating to labour issues. It would cover brief outlines of laws on:
Section-A
Wage and Bonus:
- Payment of Wages Act, 1936
- Minimum Wages Act, 1948
- Payment of Bonus Act,1965.
Section-B
Social Security:
- workemen's Compensation Act,1923
- Employee State Insurance Act, 1948
- Employess Provident Fund Act, 1952
- Maternity Benefit Act,1961
- Payment of Gratuity Act,1972
Section-C
Intustrial Relations:
- Trade Union Act, 1926
- Industrial Disputes Act, 1947
- Industrial Employment (Standing Orders) Act, 1946.
- Factories Act, 1948
- Shop and Establishment Act.
Interpretation of these laws (briefly).
Section-D
References:
- State and Labour in Indua : A.N. Vaid Asia Publishin House, Bombay.
- Industrial Relations & Labour : Srivastva, Vikas Pub. House
- Labour Relations Law in India : S.L. Agarwal.
- Law and Practice Relating to Lay Off, Retrenchment and Closure: V.P. Arya, Oxford and IBH Publishing Co. Delhi.
- Report of National Commission Commission on Labour : Govt.of India.
- The India Labour Year Book (Latest Issue), Ministry of Labour, Govt. India.
COMPENSATION SYSTEMS ADMINISTRATION
| Course/Paper : 216 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
The course is designed to promote undestanding of compensation management issues in corporate sector and public services and impart skills in formulation of compensation policy packages.
Section-A
Compensation-Role, Economic and Behavioural issues, Wage concepts, Wage theories, National Policy, ware boards and Pay Commissions, Corporate Considerations in compensations.
Section-B
Compensation Management, Compensation Decisions External, Interna & Employee Equities, Jop Evalution-Purpose methods Components-basic Salary, DA, Fringe benefits Bonus, Incentives, Performance Linked Reward System, Profit Sharing and Stock Options, VRS.
Section-C
Legislation concerning wages (main features) -Payment of Wages Act, 1936 Minimum Wages Act, 1948. Payment of bouns Act, 1965, recent trends and comensations.
Section-D
References:
- Principles of Wage Determination : T.S. Papola,Soniya Publication Bombay
- Income Policy and Insustrial Relations : C.K. Johari, shri Ram Centre for Industrial Relations, Delhi.
- Wages in India: K.N. Subrahamaniam, Tta Mcgraw Hill Publishing Co. Delhi.
- Wages Issue in Developing Economy : an Indian Experience: F.A.I. Fonceeca: Oxford University Press,Delhi.
- Incentive Payment System: R. Marnot, Stpoes Press, London.
- New Concepts Wages Determination : George W. Taylor and John T. Dunlop.
- wage Incentives: Theory Practice : G.K. Suri.Shri Ram Centre for Industrial Relations, New Delhi.
- Executive Compensation : K.K. Anand, Maras Management Association.
- Report on Committee on Wage, Incomes and Price Policy 1978.
MANPOWER POLICY AND MANAGEMENT
| Course/Paper : 217 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
The course is designed to develop understanding of the need & process of manpower Planning in the Corporate Sector.
Section-A
Manpower Planning-Introduction, Rationale, Manpower Planning at different Levels National, Corporate, Unit, Manpower Planning and Strategic Planning.
Section-B
Forecasing Manpower Needs, the Forecasing Process, Inventorying Available Talent, Projecting Future Talent Supply, forecasting Staffing Requirements. Forecasting Models and Application-Change Models, Optimization Models, Integrated Simulation Models, Application of Forecasting Models, Application Forecasting Models.
Work Analysis: A basic for planning, origin application, atlternative work analysis methods and their compariso.
Section-C
Career Management : Concept, Porcess, Policies and Systems, Career Planning Management succession And Development Planning: Succession Planning Process, Replacement Planning, Assessing Manaerial Talent,Management Development Activities, Manpower Audit.
Techniques and Methods used in training and development designing, establishing and oprating programmes in these areas.
Section-D
References:
- Handbok of personnel Management and Labour Relation: Yoder, McGraw Hill book Company, New York.
- Skill Development and Labour Market in a Development Economy: C.P. thakur, Shri Ram Centre for Industrial Relations, New Delhi.
- gardener: Swaps, McMillan, New Delhi.
- Manpower Planning : Stainer G. William, Heinman Ltd.London.
- Management Training in Organization: Ishwar Dayal, Prentice Hall of Indian, New Delhi.
- Training for Development : R.P. Lynton and Udai Pareek, D.B. Taraporewala Sons & Co., Bombay.
- Garner: Futres and Options, MacMillan, New Delhi.
- Personnel Administration by Objectives: G.S. Ordreone, rechard D Irwin Inc.
- Issues in Indian Labour Policy C.K. Johari, Shri Ram Centre for Industrial Relations, New Delhi.
- Indial Labour Journal.
- Gardener: Derivatives, McMillan, New Delhi.
HUMAN RESOURCE DEVELOPMENT SYSTEM
| Course/Paper : 218 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Feild of Hrd-Concept, Goals, Challenges, HRD Mechanisms, Processes and Outcomes. HRD Instrument: Trends, HRD as a total System. HRD System Design Principles. An overview of HRD prctices.
Section-B
Line Managers and HRD, Motivational aspects of HRD , Analyzing the orle for Development, Performance appraisal-Traditional and Modern Approaches, Potential Appraisal-Process and Application,Conselin and Monitoring.
Section-C
HRD culture and climate, organizing f HRD,HRD in service industry, Emerging Trends and perspectives.
Section-D
References:
- Dayal, Ishwar: Successful Applications of HRD, New Delhi, Concepts,1996
- Dayal, Ishwar: Designing HRD System, New Delhi, Concept, 1993.
- Pareek, U and Rao, TV : designing and Managing Human Resource Systems, New Delhi, Oxford & IHB, 1981
- Ghosh: Human Resource Development and management, Viikas Pub. House
- Pareek, U. etc : Managing Transition: The HRD Reponse, New Delhi, Tata McGraw Hill, 1992
- Rao, TV : Strategies of Developing Guman Resource; Experiences form 14 Organizations, Ahmedabad HM, Working Paper.
- Rao, TV etc.: Alternative Approaches & Strategies of Human Resource Development, Jaipur, Rawat, 1988.
- Rao, TV ect.: Recent Experiences in HRD, New Delhi, Oxford & IBH, 1985
- Rao, Tv: The HRD Missionary,New Delhi, oxford & IBH, 1990
FINANCE FOR STRATEGIC DECISIONS
| Course/Paper : 219 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
The Indian Financial System. Concept of Fincance for strategic decisions. Understanding the changing global economic environment for financial decisions Multinational Financial Management. Valuation of strategic options-Acquistion Pricing & Planning, Strategy, Diversification & Merger-The Indian Cases.
Section-B
Strategic Decisions regarding Factoring, Securitization, Venture Capital, Credit Ratings, Financial Innovaation, Leasing, Exchange Rate Mechanism
Section-C
Balance Sheet, Income Statement and Cash Flow Statement, Corporate Financial Models,Value bases/d Financial Strategy, Value of Firm, Value Planning and Valuation Concept.
Section-D
Cases/Problems.
Note:50% questions will be numeriacal/cases.
References:
- Chandra Prasanna : Financial Management, 4th Ed.
- Weston, J.F., Kwang Chug and Swan Hoag, Mergers, Restructuring and Corporate Control. Perntice Hall of India Pvt.Ltd., New Delhi.
INVESTMENT MANAGEMENT AND SECURITY ANALYSIS
| Course/Paper : 220 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Concept and Objectives of Saving and Investment,The Stock Maerket-Nature and Function, Regulation of Indian Stock Market, SEBI. Listing requirements.Stock Market Terminology.
Section-B
Investment Decision, GDR, ADR, Investment inCorporate and Life Insurance Securities. Mechanics of Trading in a Stock Exchange. On line Trading and Next-Trading. Yield on Securities, Factors Affecting Security Prices, Mutual Funds and State to Mutual Fund Industry.
Section-C
Securities Analysis: Nature and Source of Analysis Information, Security Return and Valuation, Efficiency and Risks, Protecting Investors. Diversification Portfolio, Capital Market Theory, Arbitrage Pricing Theory, Multi-Period Wealth Maximization Theory Fundamental Analysis and Itechnical Analysis.
Section-D
Cases/Problems.
References:
- James Clark: Management of Investment
- Geoge A. Christy and Clendinine : Introduction to Investment
- Graham Doodd and Cottle : Secyruty Analysis
- Sarkis J. Kheury : Investments
- Publications of Stock Exchange
- SEBI Guidelines
- Jain : Investors Beware-MacMillan, New Delhi
MANAGEMENT OF FINANCIAL SERVICES
| Course/Paper : 221 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Financial Services-Concept. Financial Service inContemporary Business Environment. Financial Services and Micro credit.
Recent development in Financial Services specially Insurance Sector commercial Banking, Mutual Funds and Debit Credit and Card Business.
Section-B
Types of Financial Services-raising Capital -Domestic and International, Hire Purchase, Stock Broking. Factoring Venture Capital, Bill Discounting Custodian Services.
Evaluation of Financial Services-Criteria and Methodology, Corporate Restructuring and Financial Services. International Rating Services and Credit Rating. Housing Finance.
Section-D
Cases/Problems.
References:
- SEBI-Publications
- RBI-Annual Reports
- NABHI s Publications
- Prasanna Chandra : Financial Management ?
- Pezzullo: Marketing Financial Services-MacMillan, New Delhi
Note Reading list wil be announced in the class.
DARIVATIVE SECURITIES AND FINANCIAL RESTRUCTRING
| Course/Paper : 222 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Understanding the dericative securities, Derivative Securities and risk Management, An Overview of select derivative Securities-Option, Future, Forwards, SWap, Hybrid Securities, Hedging and Reacted Risk Management Techniques.
Section-B
Options : single period options: calls and puts, Multi period Options: Caps, Floors, Collars, Captions, Swaptions, and Compound options, Black and Scholes Model, Features, Types, Arch & Grach Model, Regulatory Framework in India, Argbitrage and Synthetic Instruments.
Section-C
Value based Management, Corporate Restrucutring: Sell Offs and Changes in ownership, Alignment of Interest, Financial Restructuring-Merger and Amalgamations.
Section-D
Cases/Problems.
References:
- Financial Management: Prasana Chandra, TMIL.
- Competitive Global Management-Principles and Strategies: Abbas E. Alkhafiji, Variety Book International,New Delhi
- The Quest for Value: G. Bennett Stewart: Harper Business (Harper Collins Publichers).
- Basic Business Finance: Donaldson, Richards, D. Irwin (1971).
- Derivative : Redhead, PHI
INTERNATIONAL FINANCIAL MANAGEMENT
| Course/Paper : 223 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
The objective of this paper is to give students an oveall view of the international financial system and how multinational corporations operate.
Course Contents
- Multinational Financial Management -An overview; Evolution of the International Monetary and Financial System; Managing Short-Term Assets and Liabilities.
- Long-run Investment Descisions-the Foreign Investment Decision; Political Risk Management; Multinational Capital Budgeting Application and Interpretation.
- Cost of Capital and Capital Structure of the Multinational Firm; Dividend Policy of the Multinational Firm
- Taxatin of the Multinational Firm; Conutry Risk Analysis; Long-Term Financing
References:
- Financial Management : Prasana Chadra, TMIL
- Competitive Global Management-Principles and Strategies: Abbas E. Alkhafaji, Variety Book International , New Delhi.
- The Quest for value: G. Bennett Stewart: Harper Business (Harper Collins Publishers).
- Basic Business Finance: Donaldson, Richards, D. Irwin(1917)
- Derivative : Redhead, PHI.
The list of cases and specific references including recent articles will be annonuced in the class at the time of launching of course.
| Course/Paper : 224 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Study of Production : Production System, Elements of Production System, Steps of analytical study of production systems. Initiation of system studies; Feasibility studies, The system study Implementation, Maintenance engineering, Models of systems: Classification of Models, Decision criterial for deterministic systems and Non0deterministic systems, Decision levels and system perfomance.
Economic Lot size manufacturing problem, Dynamic interaction-Optional coading of linear multi operations shop. The hub operation scheduling programme.
Section-B
Network Models: Theory of Graphs, Shortest route problem; Linear and dynamic programming approach maximal flow in networks, machine assignment problems, job sequencing problem, Line balaning problem.
Element of feedbak control system, Elementary control system, A production inventory system with deterministic demand, A discreate production inventory system with stochastic demand.
Section-C
Scheduling methods: Concepts of graph theory and its applications. Network analysis, Maximum flow in the shortest route problem in the network, Critical path method, Proram/Evaluation and Review techniques.
Section-D
Cases/Problems.
PRODUCTION PLANNING AND CONTROL
| Course/Paper : 225 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Production systems, type of production, Finctions of production planning and control, production proedure.
Sales foreasting: Nature and uses of forecast sources of data, Forecasting techniques: Regression methods, Moving average methods, Exponential smooting methods etc. forecast errors, Adaptive response system. Bayesian method, the Box-Jerking Model
Production order: Proess charts. Production master programmes, programming component production operation and qoute sheets breakdown production order and preparation of various cards like job card, materials requisition from inspection card etc.
Production Planning : for continuous, batch and job order production, capacity planing, planning models-static and dynamic.
Section-B
Static Models:
- Product Mix Decisions,
- Process selection Problems
- Blending Problems,
- Simultaneous production of multiple products by a single activity,
- Economic lot size Batch production problems. Dynamic Models:
- Models with linear costs,
- Smoothing problem in aggregate planning
- multi-product linear programming model,
- Multi state models,
- Chance constrained programming models.
Section-C
Scheduling : Froms of Schedules, Loading and Scheduling, Basic scheduling problems: Flow productionm scheduling, job shop scheduling, Random orfer scheduling; product sequencing. Production control of processes and production activities. Cost control; Despatching and Expediting; Redording progress and feedback information in order to improve future planning.
Section-D
Cases/Problems.
QUALITY CONTROL
| Course/Paper : 226 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Quality Management: Quality Englineering, Inspection and Quality control characteristics engineering, planning and evaluation of V and reliability, Quality assurance,methods and standards.
Economics of Quality costs, types of Quality control of Quality costs, cost studies and optimizations. Return of Quality control investment, Decision Theory and Baye's Theory.
Section-B
Statistical Quality Control: control charts: Objecties of SQC, application of provavility distribution in quantity control , Control Charts: Principles of control basic form of the control chart Control Charts of variables (X,R & B.) control charts for attributes (P,C &,U) cumulative sum control chart: Quality capability analysis.
Acceptance Sampling Plans: Some fundamental concepts in acceptance sampling plans for variables and attributes. lo tby lot sampling lot Plans for variables: Single (with known and unknown) double (with known), lot by lot sampling plans for attributes: Single, double.
Section-C
International Quality Certification System-ISO 9000:2000 and other standards and their applicability in design manufacturing. Total Quality of Services and Safety, TP< ERA.
Section-D
Cases/Problems.
References:
- Duncan: Quality Control Industrial Statistics.
- Juran & Gryna : Quality Planning & Analysis
- Junan: Quality Control Hand Book .
PURCHASE AND MATERIAL MANAGENENT
| Course/Paper : 227 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
This course is designed to acquaint the students with due basic management decisions encountered in the organization of function and the effective utilization of materials in an organization. The emphasis will be both manufacturing and service system in profit and non-profit kinds of organization. The topics covered include:
Section-A
Nature of Scope of Materials Management
Make-or-buy decisions.
Quality control.
Classification and Codification
Standardization, Simplification and Variety Reduction.
Section-B
Value analysis/Value engineering.
Waste and Scrap disposal.
Stores Management: Stores organization.
Receiving and store keeping.
Stock verification, stores layout and location.
Storage equipment and Storage methods.
Functions and purchase department.
section-C
Vendor analysis and vendor selection.
Purchcase budget, purchase research.
References:
- Integrated Materials Management by R. Gopal Krishna and Sundershan.
- Purchase and Materials Management by Leo and Dobler.
- Nair: Purchasing & Materials Management,Vikas pub. House.
- Supplies and Materials Management by H.K. Comptan
- Menon: Store Management - MacMillan, New Delhi.
- Purchasing Management by H.H. Westing I.V. Fine and G.J. Zong.
- The purchasing Man and his job by v.H. pooler
- Purchasing and Supply Management by R.J.H. Baily.
| Course/Paper : 228 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
The course is designed to develop an understanding for manaagerial problems of small scale sector and encouage successful enterpreneurship.
Section-A
- Small scale Sector in Indian economy
- Government policy and Programme towards village and small industry sector.
- Social and Political aspects of small enterprises.
- Organization , structure and other characteristics of small firms.
- Choice of appropriate technology.
- Working of Industrial Estates. District Industrial Centeres etc.
- An overview of different functional areas management Marketing Finane, Prodluction etc.
- Human Resources aspects of small firms
- Small Business Management in selected countries like Japan, Finance, USA and Switzerland.
Section-B
Section-C
Section-D
Cases/Problems.
References:
- Ram K. Vepa Small Industries in the Seventies
- British Institute of Management: The Application of Modern Management techniques to the Small Enterprises.
- Dan Steinwoff : Small Business managemenat Fundamentals.
- Administrative Reforms Commission: Report on Small Scale Sector.
- O.P. Jain : Manual of Small Scale Industries in India, VoI,II,III & IV.
- Ashok Mehta: Committee Report on the Working of Khadi and Village Industries Commission (1948).
- R.R. Khan: Management of Small Scale Industries
- Vasant Desai : Organization and Management of Small Scale Industries.
PRODUCTION MANAGEMENT IN SMALL BUSINESS
| Course/Paper : 229 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
- Strategi aspects of production policy.
- Location of Small Scale Industries.
- Design and layout of the production unit.
- Product selection and product design-selection of the item of Manufacture with reference to (a) personal factor and (b) offical patronage available.
- Selection of the productive process, choice of technology
- Production planning and centre production Scheduling, Materials planning.
- Quality control in small Business.
- Plant Manintenance. Purchase and materials manaagement including inventory control and stores management.
Section-B
Section-C
Section-D
Cases/Problems.
References:
- C.P. Jain : Manual of Small Scale Industries in India.
- Development Commissioner : Small Scale Industries Selected Publications, such as : Small Scale Industries in perpective 1963
FINANCIAL MANAGEMENT IN SMALL BUSINESS
| Course/Paper : 230 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
- Financing of Small Business in developing economics.
- Financial needs of Small business, types of capital requirements, cash management problems.
- Source of Finance for Small business in India : Indigenous bankers, Public deposits. State Bank and other Nationalized banks. Industrial Finance Corportions. State Financial Corporations, Industrial cooperatives. Adequacy and appropriateness of fund from banking and non-banking financial intermediaries.
- Monettary policy of the Reserve Bank of India and Small business.
- Financial Assistance from the Central and State Governments- A Critical Appraisal under Five Year Plans.
- Tax Planning in Small-scale business.
- Problem of Small Scale Industries in relation to financial accounting and cost account systems, Internal controls and checks.
- Selected cases.
Section-B
Section-C
Section-D
Cases/Problems.
References:
- Development Comissioner, Small Scale Industries : Cradit Facilities to Small Scale Industries.
- K.K. Mohan : Small Industry Enterpreneurs Hand Book (1971) Part-IV
- Selected publications by the Institutions listed in the course outline.
- E.S. Buffa : Production Management.
- Gopal Krishna and Sundershan: Materials Mangaement,.
MARKETING AND EXPORT PROMOTION OF SMALL BUSINESS
| Course/Paper : 231 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
- Small business and market, domestic and export : An overview of various problems and possiblitied in the context of a developing nation , major aspects of marketing : product strategy, distribution management, sales forecasting and budgeting. Sales Planning.
- Marketing with export emphasis in the Indian context-Indentification of exportable commodities and counteries for export, development of export markets, role of advertisement, exhibition and displays and other promotional methods-Facilities available to the Indian exports-complete export procedure.
- Small Industries and Exports : The global perspective . Small Business in selected countries like japan,China, France, U.K. and U.S.A. Their promotional programme and policies, lessons for india.
- Pricing Policy : Distribution Channels. Advertising and Sales promotion, Sales Management.
- Selected Cases
Section-B
Section-C
References:
- O.P. Jain: Manual of Small Scale Industries in India, Part-V.
- O.P. Jain : Small Industry Exports-A Study into Promotional Techinques.
- Ministry of Foreign Trade : Selected Publications.
- Indian Institute of Foreign Trade : Selected Publications.
- Ram K. Vepa : Small Industry in the Seventries, Ch. 3,4, and 13.
- Asian Productivity Orgnization : Organization in Small and Medium sized firms.
- Role of Small Industries in export promotion in India, U.S.A. and Japan.
- Trade Development Authority : Market Potential Studies.
| Course/Paper : 232 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
The objective of the course is to study local resources which shall include methods of surveying and idetifying natural resources including semi-skilled manpower. The emphasis in the course would be device means of effective utilization of physical and manpower resources. The course will make s use of concept studies & various other functional areas to give an integrated view of resource management.
References:
- The New Strategy in Indian Agriculture : C. Subramaniam.
- Agri-business Management Resources Materials (V0l. I) ,VoI. II : J.D. Drion.
- Sukhpal Singh : Rural Marketing, Vikas.
- Green Revolution : M.S. Randhawa.
- Management of Agriculture : HPA.
- Rural Sociology: Alvin L. Bertand.
- Politics and Society and land use: Maichael Chisboim.
- Rural Growth and Decline : N.D. Kamble
- Intorduction of Rural Settlements: R.B. Mandas
- Rural Migrantrs in urban Setting : G. Bijer
- New Strategy of Agriculture Development in India : R.C. Dwivedi.
- Agricultural development and population Growth : R.N. Tewari.
MANAGEMENT OF RURAL AND AGRO-BASEDINDUSTRIES
| Course/Paper : 233 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
The objective of the course is to give a comprehensive understanding of the Problems faced by rural and Agro-based Industries. The following are the broad topics.
Section-A
- Choice of Agro-based Industries.
- Problems relating to location and size.
- Product Development, planning pricing, product mix.
- Choice of appropriate technology for development of rural Industries.
- Manpower Development for Rural Industries.
- Quality and Reliability of Rural Products.
Section-B
References:
- Problems of Development of Tribal Areas : S.G. Deogaonker.
- Rural : Planning of any country : Black, John Donald, Vestocott.
- Rural Organization,Agriculture series and Job Opportunities in Agriculture; Un. Ed.
- Management Research Method for Agricultural.; Agarwal abd Heady.
- Agricultural Decision Analysis : Jack R. Anderson,John L. Dillon and Brani Hradaker.
- Agricultural Bargaining Power: George W. Ladd.
RURAL CREDIT AND FINANCE
| Course/Paper : 234 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
The objectives of the course would be to provide a conceptual framework the field of financial management and methods of raising cfredit for rural industries. The broad outline of the course would include the follwing.
Section-A
- Financial management of rural industries.
- Tools of Financial analysis and control.
- Financial forecasting and budgeting.
- Methods of raising rural credit.
- Control of investment in receivables and inventories.
Section-B
Section-C
Section-D
Cases/Problems.
References:
- Transformation of Agriculture : G.B. Singh.
- Management in Agricultural Finance : S.C. Jain.
- Production Crdeit Management in Changing Agriculture: Desai and Desai.
- Capital and Finance in Agriculture : UN, UEDD.
- Agriculture Finance : Murray and Nelson.
- Agriculture Price Analysis: Geoffrey S. Shepherd.
- Agriculture and Economic Growth : Japan's Experience-Edited by Obkawn, Johri Ston and Kaneda.
RURAL MARKETING
| Course/Paper : 235 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
The objectives of the course is to study rural environment in India and its constraints in developing marketing programmes. The following are the broad topics :
Section-A
- Introduction to rural Marketing.
- Behaviro of Rural consumers.
- Economic, Social , Legal and Cultural aspects of rural marketing.
- Media and Messages, distribution channels, Rural Sales Organization.
- Product Management and Introduction of New Products.
- Pricing strategies.
- Rural sales organization- sales Promotion and personal selling.
- Channels of Distribution.
- Standardization and Grading.
Section-B
Section-C
References:
- Loan system : T.P.S. Chaudhary and J.N. sharma.
- Rural Reconstruction in India and China : Netra pal Jain.
- Sukhpal Singh : Rural Marketing, Vikas.
- The Political Economy of Agrarian Change : Keith Griffin.
- Agricultural Bargaining power : George W. Ladd.
- Indian Journal of Agricultural Economic (Quarterly).
- Journal of the Indian society of Agricultural Statistics (Quarterly)
- Rural Development Digest-NCD : Hyderabad National institute of Community Development (Quarterly).
| Course/Paper : 236 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Intorduction to Infofrmation Technology, Impact of Globalization in business. Inroduction, Enterprise Resource Planning (ERP) System, ERP basic features, benefits of ERP selection , ERP Implementation etc.<
Section-B
Issues for Senior Management : Management control, decision making process types of decision and uses of various information system at different levels of management, Management Issues, security Issues etc.
Section-C
Societal Implications and Future Trends: Social responsibilities, technology, applications of IT and the Impact of IT. Ethics and Information Technology and the future of IT. CUBER Laws.
Section-D
Cases/Problems.
References:
- Kenney, James L : Waves of change- Business Evolution through Information Technology, Boston NBS Press, 1995.
- Goyal : Management Information System-MacMillan , New Delhi.
- Lucas, Henry C. Jr.: Information Technology for Management McGraw Hill , Kogakusha.
- Donald H. Sanders : Computers Today, McGraw Hill, New Delhi.
- Kenneth C, Laudon and Jane P.: Management Information Systems-Organization and Technologyu, PHI Pvt.Ltd. New Delhi.
- W.S. Jawadekar : Management Onformation systems : Tata McGraw Hill Publishing Compayn Ltd. New Delhi.
- Yeates: Systems Analysis and Design-MacMillan, New Delhi.
- C.K. Somogyi and Robert D. Gralliers : Towards Strategic Onformation Systems : Abacus Press, U.K.
DATA COMMUNICATION AND APLICATION
| Course/Paper : 237 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Data Communication, Computer communication and Networking communication , softwares. Data transmission: Analog data, digital data, analog modulation : AM, FM, PM, Digital modulation: Code Modulation (PCM) Multiplexing : frequency division multiplexing FDM. Time Division Multi-plexing (TDM).
Section-B
Introduction to Transmission Channels/Media : Twisted Pair Coaxial Cable, Optical Fibra Cable Radio, T.V. Microwave Transmission and Satellite Channel etc. OSI Reference Modal for Computer networks. Characteristics of protocols.
Section-C
Data switchnig Techniques: Circuit Switching, message Switching and packet Switching techniques Virtual circuits and datagrams, X. 25 packet format.
Section-D
Cases/Problems.
References:
- William Stallings." Data and computer communication,"Prentice hall, India (4th edn.).
- A.S. Tanenbaum," Computer Networks." Prentice Hall India (2nd edn,)
- T. Viswanathan," telecommunication, Switching Systems and Networks" Prentice Hall India.
INTERNET AND SERVICES
| Course/Paper : 238 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
History and evolution of interent,capabilities, benefits, problems of Internet, its applications and future of Internet, FTP, talnet TC/IP protocal characteristics of protocols, LAN,MAN,WAN.
Section-B
Introduction to HUBs, switches,Routers, Bridges, gateways Earth station, VSAT. Modem etc. and their applications: Introduction to current trends of information Technology : E- commerce, Electronic Data Interchange (EDI), etc.
Section-C
Introduction to Integrated Service Digital Network (ISDN) : Overview pf ISDN, Principles of ISDN, User Interface, Objectives, benefits and Services. ISDN Channels and their functions Broadband ISDN.
Section-D
Cases/Problems.
References:
- William Stallings," Data and computer Communication," Prentice hall, India (4th edition).
- A.S. Tanenbaum." Computer Networks," Prentice Hall, India.
- Kenneth C. Laudon and Jane P.Laudon: Management Information Systems: Organization and Technology, PHI Pvt. Ltd. New Delhi.
- William Brain K.: Using Information Technology.: A Practical Introduction to Computers and communication.
STRATEGIC MANAGEMENT OF INFORMATION TECHNOLOGY
| Course/Paper : 238 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Objectives
This course is aimed at developing an understanding of use of Information Technology as a Strategic Tool for Business Management. The course focuses on development of Information Technology Leadership.
Section-A
Key Issues in Information system Management and the Role of the CIO; Analytical Framework for Strategic IT Initiatives; Sustaining Competitive Advantage of use of IT.
Section-B
Creativity, Learning Organizations and Role of Information technology in Business Transformation.
Section-C
Information Partnerships; Managing in the Market space: National Information Infrastructure and IT Policy at the National Level; planning for strategic IT Resource: Managing the IT Function; Outsourcing IT Function.
Section-D
Cases/Problems.
References:
- Alter S.: Information Systems; A Management perspective Calfornia, addison-Wesley, 1992.
- Galliers, R.D. : Strategic Information Management : Challenges and Strategies in Managing Information Systems, Oxford Butterworth, Heinemann, 1994.
- McKenney, James L.: Waves of Change-Business Evolution Information Technology, Boston, HBS Press,1995.
DATA COMMUNICATION AND APPLCATIONS
| Course/Paper : 239 MBA Annual-Part-II |
Max.Marks : 70 Time : 3 Hrs. |
Section-A
Data Communication, Computer Communication and Networking Communication, softwares, Data Transmission : Analog data, Digital Data, Analog Modulation: Pulse code Modulation (PCM), Multiplexing : Frequency Division Multiplexing (FDM) Time Division Multiplexing (TDM).
Section-B
Introduction to Transmission Channels/ Media: Twised pair, Coaxial Cable Optical Fiber Cable, Radio, T.V. Microwavee Transmission and Satellite Channel etc., OSI Reference modal for computer network Characteristics of protocols.
Section-C
Section-D
Cases/Problems.
References:
- William Stallings," Data and Computer Communications" Prentice Hall, India (4th ed.).
- A.S. Tenenbaum," Computer Network," Prentice Hall, India (2th ed.).
- T. Viswanathan," Telecommunication, Switching Systems and Networkd," Prentice Hall, India.